Search & SEO Meta Tags


All GW Drupal websites have an internal site search and administrative fields to manage website meta data.



Header of a GW Drupal Editorial site

The site search for all GW Drupal websites is powered by SearchBlox. Each site's search box in automatically connected to GW's Searchblox database and will search within that particular site.

Search keywords for each site are based on a number of factors, including analytics. However, if you feel like your website is not ranking on appropriate search terms, please email [email protected].


Metadata is the behind the scenes keywords and phrases that search engine crawlers use to rank a page in search results. Search Engine Optimization (SEO) is the practice of using metadata combined with a solid web content strategy and writing and other tactics to boost a page's rankings in web searches.

Google search results for The George Washginton University main website with its title and meta description

The search result for "the george washington university" displaying the meta site title and meta tag description.

GW Drupal includes a Meta Tag module that gives site owners better control over page titles, keywords, and other metadata. If you're interested in delving into this topic, visit Office Hours and chat with our team to learn more.

Note: Only Site Administrators can access and edit the GW Drupal Meta Tag module.

Managing Your Site's Metadata

  1. Hover over Configuration > Search & Metadata > Meta tags
  2. Click on Default
  3. Click the Edit link

Global Settings

Settings configured under “Global” will be applied to your entire site.  We recommend that you edit your Global settings and configure the following:

Description: A brief and concise summary of a site or page, displayed on search engine results. Your summary should contain keywords users use to find your site and should be no more than 156 characters (with spaces) in length.

Keywords: A comma-separated list of keywords describing the content on the page. Keywords should be consistent with keywords in your page title and description and should reflect the keywords users search to find your site.

Global: Front Page Settings

We recommend using this section to configure a clear, concise meta description for your site’s home page. Keep it to 160 characters or less. Contact our team if you have questions or need help with wording. 

Node Settings

Settings configured under “Node” will be applied to individual pieces of content based on their content type.  You will notice that the following content types have special settings configured to prevent indexing by search engines:

  • Alert
  • Brand
  • Header
  • Hero
  • Content Set
  • Local Footer
  • System Page
  • Promotion
  • Social

Configuring New Node Settings

If you want specific metadata applied to all pieces of content of a particular type, you can configure a new setting. Some examples of when this might be useful: 

  • Updating the Person content type to include a standard Description about faculty in your school/department.
  • Updating the Article content type to include a standard Description about news from your organization.  

To configure a new setting, follow these steps:

  1. Click the + Add Meta Tag Default link
  2. Select your content type from the list, then click Add and configure
  3. On the following screen, configure your settings as needed for this content type

Page-Specific Settings

When editing a specific piece of content, in the bottom section you will see a Meta Tags tab (see Figure 5). You will notice that the content inherits the Global and Node settings already configured on the site.  Update these fields as desired to include a page title, description, or keywords specific to your page.

Advanced Settings

On all Meta Tag screens you can click the Advanced (see Figure 6) link to expand the page and display additional configuration options.  We recommend consulting with the Online Strategy team before changing any of these settings.

Available Tokens

System-generated content, known as tokens, may be included in any field. For example, you will notice the following tokens in the default Page Title settings:

  • [current-page:title]

  • [site:name]

To add tokens to any of your fields, follow these steps:

  1. Place your cursor in the field where you wish to add the token.
  2. Click the Browse Available Tokens link at the bottom of the page to see the list of available values.
  3. Browse through the list of available options and click the desired token. Click the X to close the list of tokens.