Promotion

Promotions are standalone elements used to succinctly highlight or promote services, events, calls to action, or other information in short chunks.

Promotions are very flexible and can:

  • Include visuals, like graphics or photos
  • Feature video
  • Include summary text
  • Link to subpages within your website
  • Link to documents
  • Link to web pages on external websites
  • Be placed on the homepage or subpages of your website

Graphic Design

To ensure your promotion graphics are in line with the GW Visual Identity Standards & Guidelines, we recommend that you have them created by Marketing & Creative Services.

Creating Your Promotion

  1. Enter your Title
    • The Subtitle is not supported and should be left blank.
  2. Use the Body field to provide summary text
    • The Summary also appears as the synopsis for a video.

When copying your content from an external source (ex: MS Word, a PDF, an email or Google Doc), use the Paste as Plain Text or Paste From Word icon. Otherwise, unintended formatting may be applied causing the page layout and other formatting to become inconsistent.

  1. Use the Main Image field to add your visual
    • Do not use the Body field.
    • Use the File Browser link to locate an image that has already been uploaded to your website's database or to upload one from your hard drive.
  2. The optional Link fields create a link on the Title text.
    • The Link Title is what the user will see.
    • The Link URL is where users will go after clicking on the link.
  3. The optional Video Link fields superimpose a play button over the Main Image that triggers a lightbox video player when clicked.
    • Only YouTube and Vimeo videos are supported
    • The Video Title field is internal; users will not see it
    • Paste the YouTube or Vimeo video link into the Video URL field
  4. The optional Call to Action (CTA) fields create a dedicated link apart from the Body text meant to encourage users to take an action.
    • The CTA Title is the text users will see
    • The CTA URL is where users will go after clicking on the link

Editorial GW Drupal Image Specifications

  • 1080x720
    • Images will automatically scale up or down as necessary for the space the Promotion is featured in.
    • Uploading an image at smaller dimensions will cause the image to appear blurry or to be stretched and skewed.

The Alternate Text field is used to describe what is happening in the image for users who cannot see it due to a disability or technical limitation.

  • It is required on all images for accessibility compliance.
  • It is recommended for Search Engine Optimization (SEO) purposes.

  1. Enter your Title.
    • The Subtitle is not supported and should be left blank.
  2. A Summary can be included with Promotion if desired.
    • The Promotion will only show the Summary OR the Body, not both. If both are completed, the Summary will be shown.
    • The Summary also appears as the synopsis for a video.
    • Enter the Body text as needed.

When copying your content from an external source (ex: MS Word, a PDF, an email or Google Doc), use the Paste as Plain Text or Paste From Word icon. Otherwise, unintended formatting may be applied causing page content to become inconsistent.

  1. Use the Main Image field to add your visual.
    • Do not use the Body field.
    • Use the File Browser link to locate an image that has already been uploaded to your website's database or to upload one from your hard drive.

Classic GW Drupal Image Specifications

  • 220x220
  • 220x120
  • 220x90

The Alternate Text field is used to describe what is happening in the image for users who cannot see it due to a disability or technical limitation.

  • It is required on all images for accessibility compliance.
  • It is recommended for Search Engine Optimization (SEO) purposes.